10XMe

You already use AI. So does the 25-year-old next to you.

Build the AI
Chief of Staff
that knows your work.

For senior professionals who use ChatGPT or Claude, but still carry the work between chats, prompts, meetings, and projects. Build your personal AI Chief of Staff: a system that knows your context, runs your repeatable work, and helps you decide. No code, no terminal.

  • Strategy and decisions, not just prompts and shortcuts
  • A few minutes a day, real workflows, templates, and systems you keep
Built and taught by
Alvin Foo
28 years in tech
C-suite AI strategist
Matt Wills
Runs the system he
teaches you to build

Most AI courses explain the tools. We use them to build companies, lead teams, and make sharper decisions. Now we're teaching you what we already do every day.

Meet the founders
Start here · Free · 2 minutes · No signup

Which level are you on?

Take the 3-Levels Diagnostic. 10 questions, your result immediately, no email required.

  • Exactly what's holding you back from the next level
  • Three concrete next moves for your level
Take the free diagnostic →

Takes 2 minutes. No account, no card.

Or, skip the quiz

Start the free 5-day AI course by email

Prefer to just begin? One short, practical lesson each morning. No quiz, no account.

493K+
Alvin's LinkedIn community
Built by you
No code. No terminals. Apps and clicks only.
200
Founding seats · one cohort only
$499
One-time payment · 200 seats
01 · The 3 Levels of AI Use

Where does your AI use stop building on itself?

Plenty of smart professionals already use AI every week. The question is whether their context, workflows, and decisions carry forward, or reset every time they open a new chat.

L1

Prompter

"I open ChatGPT or Claude, ask, copy what's useful, close the tab. It works, but I'm not really getting anywhere with it."

You ask. It answers. Every session starts from zero.

  • One-off prompts
  • No shared context
  • Inconsistent results
  • Manual copy-paste work
L2

Integrator

"I keep my best prompts in a doc. I paste in background before asking. The output's better, but I'm still the one stitching it all together."

You save, reuse, and organise. Better output, you're still doing most of it by hand.

  • Prompt libraries
  • Copy-paste context
  • Better outputs
  • Manual effort remains
The goal
L3

Architect

"My AI knows me. It pulls up my projects, drafts in my voice, runs scheduled work in the background. I lead. The system handles the rest."

AI runs with you. You lead, your system delivers.

  • Structured personal system
  • Reusable skills library
  • Automations + memory
  • You're the operator
Free · 2 minutes · no signup

So, which level are you on?

10 questions, an honest answer, and a concrete next move for your level. Your result, before your email.

Take the free diagnostic →
02 · The Outcome

Your personal AI Chief of Staff.

The operating system under it: your Second Brain, Skills Library, workflows, and memory working together for decisions, meetings, writing, research, planning, and follow-up.

  • Centralised
  • Always available
  • Continuously improving
  • Built for you, by you

You keep the judgement.
AI handles the first pass.

You
The Operator
Second Brain

Your knowledge, notes, and projects, always up to date.

Skills Library

Reusable skills and prompts. Plug in, customise, and reuse.

Automations

Repeatable workflows that handle the first pass and reduce busywork.

Memory

AI can use the context you choose to give it.

In practice · What you'll use this for

What changes in your actual week.

Not "you understand AI better". The manual work that quietly eats your day stops being manual.

Meeting prep

Briefed in five minutes, not forty. The context, the history, the open threads, pulled for you.

Writing

First drafts in your voice and standards, so you edit instead of starting from a blank page.

Decisions

A real pressure-test before a call, not an AI that just agrees with you.

Follow-up

Scattered notes turn into decisions and next steps without you re-reading everything.

Repeated work

The weekly tasks that don't need you, handled quietly in the background.

Context

Stop re-explaining who you are and what you're working on every single session.

For founders & team leaders

Build your system first. Then scale it to your team.

"AI transformation" programmes fail. AI that works starts with one person who lives it, then spreads to people who see it working.

1
Build yours first

Be the one on your team who uses AI like a system, not a search box.

2
Find the bottlenecks

Map the repeatable, time-eating work. That's where AI earns its keep.

3
Pick your champion

Don't train everyone. Spot one motivated person and back them.

4
Scale what works

Replicate the workflows that actually save hours. No big-bang rollout.

The team-scale playbook (Level 4: Institutional AI) ships next. Founding members get first access.

03 · Why now

AI hasn't delivered what it promised. That's the opportunity.

75%

of AI's economic gains are being captured by just 20% of companies.

— PwC, two years into the AI rollout

"The models are already exceptional. Most teams use them like driving a Ferrari with the handbrake on."
Most pilots haven't paid off.

The gap isn't compute or which model. It's how teams have structured their relationship with AI.

The lever moved.

A year ago it was better prompts. Now it's better context — what AI knows about you, your work, and your decisions before you ask.

Time-saver vs value-creator.

Most AI use saves a few minutes. The professionals pulling ahead use it for sharper decisions and new opportunities — not faster emails.

The widening gap

Don't fall behind. Find out where you are.

Two minutes. Ten questions. A clear picture of your AI level, and exactly what moves you up the ladder.

Take the free diagnostic →
Your path from Level 1 to Level 3

From insight to impact.

Every step ships something you keep. The whole path, from curious to operating at Level 3, fits in about three weeks.

1. Diagnose

Take the 3-Levels Diagnostic and see where you stand.

2. Educate

A free 5-day mini-course delivered by email. One practical lesson a day, ready to use immediately.

3. Build

A 10-minute video plus a short guided build per module. You assemble your personal AI Chief of Staff one piece at a time.

4. Launch

Step into the Architect level. Lead with your AI advantage.

04 · The 10XMe creators

Meet your founders.

Built by two founders, not one. Alvin brings the strategy, the audience and the scale. Matt designs the system you'll be building. Both teach in the cohort.

AF
Alvin Foo
Alvin Foo
C-Suite AI Strategist · 28-Year Tech Operator

Has spent 28 years at the senior end of tech. Founded his first company in 1997, Deloitte Fast 500 three years running. Led mobile divisions at Google and Nokia. Founder at Zero2Launch in KL, advising fintech and Web3 founders. Named Top 100 Thought Leader in Personal Branding (Thinkers360, 2025).

Brings the C-suite view to the cohort: what your boss, your board and your investors are actually paying attention to. Reaches a 493K-strong community of senior operators every week.

Connect on LinkedIn
MW
Matt Wills
Matt Wills
Systems Designer · Applied AI Practitioner

Built and runs the personal AI setup the course teaches you to build. Trains senior teams in the same approach at venues including Artinian, Dusit D2, Le Meridien and the Phuket AI Summit. Runs Quietly Smart out of Bangkok.

Before AI, Creative Director at Dark Horse Comics. He works without writing code, by design. The course is built around what a senior professional can do with apps and clicks, not terminals.

Connect on LinkedIn
10X CERTIFIED L3 · ARCHITECT
05 · Your completion credential

A real, shareable mark of AI fluency.

Finish the course and earn your 10XMe completion credential at Architect level. Shareable proof you built and run a working AI system, not just sat through a course. Add it to your LinkedIn.

  • Added to your LinkedIn profile as a verified certification, with a credential ID, in one click
  • Issued only when you've shipped the four Level 3 deliverables, not for showing up
  • Founding members get the Founder edition badge. Different colour, different number.
Already know you want in?

The paid founding cohort opens soon. 200 seats at $499. You build your AI system with us.

See the founding cohort
06 · Straight answers

Questions you're probably thinking.

I already use AI every day. What's left to learn? +

Almost certainly a lot. Most heavy AI users are still at Level 2 (Integrator): they paste in context, reuse prompts, copy outputs back out. It works, but they're the bridge between AI and the work. The move to Level 3 (Architect) is where most senior professionals stall. That's the gap this course closes.

Am I technical enough for this? +

The whole course is built for non-coders. Stage 2 moves you into an agent app (ChatGPT in agent mode, or Claude in a desktop app), which you operate by typing in plain English. No code, no terminal, no APIs. If you can use ChatGPT or Claude today, you can do this.

Can I use this safely with work information? +

Yes, with judgement. 10XMe teaches practical rules for what not to paste, how to anonymise sensitive context, and how to verify AI output before it touches real work. You should always follow your employer's policies.

What if the AI tools change? +

The course teaches ways of working with AI, not tool tutorials. The Second Brain, the skills you save, and your Chief of Staff setup travel with you whether you're in ChatGPT, Claude, their agent modes, or whatever ships next year. Principles stay. Tools change.

I don't have time for another course. +

Each module is a 10-minute video plus a short guided build, walked through by your 10XMe AI coach inside your own work. You'll spend more time in meetings this week than the whole course takes, and the system you build is useful from day one.

Why "founding cohort", is the course finished? +

The framework is complete. We're building the production with the first cohort, not after them. You help shape what gets built, get direct access to us, and lock a price that won't exist again.

Is $499 really the price? +

Yes. One-time payment, no subscription. It's deliberately priced below the threshold where you'd need a finance conversation, so you can pay personally, expense it, and be in the cohort today. Cohort seats cap at 200. When they're gone, they're gone.

Where you are · What's next

Start with one question.

Where are you on the 3 Levels of AI Use? Find out now. 10 questions. Two minutes. Your result, before your email.

Take the free diagnostic →

No account, no card. No email needed to see your result.

200
Founding seats · one cohort only
$499
One-time payment, no subscription
L1 → L3
A complete personal AI system
Free · 5-day mini-course

One short AI lesson each morning. No spam, no quiz.

Founding cohort · No payment now

Reserve a seat. Get told first the day it opens.